Hi! I’m Aditi.
Beyond anything else, I love making my users’ lives easy.
I’m a UX designer based in Bangalore. Currently, I’m finishing my degree in Computer Science from BITS Goa. To me, design is the perfect intersection between science and art. Finding balance between usability and beauty fulfills me.
My work
Featured projects, case studies and adventures.
InvestIQ
InvestIQ is a product made to help novice investors buy their first mutual fund. This question statement was given to me as a part of Lollypop’s Designathon 2023, where my team secured the Runner Up posisition. UX research (primary + secondary), UX design, ideation, UI design, and prototyping.
Redesigning Video Calls
Video calling is often tedious when the connection is poor. This is a study and redesign of the video calling experience, with a focus on WhatsApp. Finding pain points, carrying out user research, prototyping and user testing.
Myntra: a UX Case Study
Myntra is one of India’s largest markets for fashion. This is study of the Myntra app. Identifying pain points and doing user research: carrying out user interviews, affinity mapping, verifying pain points, and proposing solutions.
Designing for the Tier 2 and Tier 3 Cities of India
Studying how brands modify their user experience to work best for different demographics. Focused on 4 apps - Aayu, 1mg, DealShare and BigBasket: 2 intended for tier 2/3 cities, and 2 intended for tier 1 cities.